At Malagassi, we’ve always believed in the power of community, natural ingredients, and global partnerships. This January, we had the privilege of participating in COSME Week 2025 Tokyo, a major trade show held in Tokyo that brings together cosmetic brands and suppliers to showcase their products and build meaningful relationships. For us, this event marked an important milestone in our journey as we continue to expand our presence in the Japanese market—a market that’s becoming increasingly open to the benefits of natural essential oils.
Our Booth and Partnership with Amikole
This year, we shared a booth with our trusted partner, Amikole Japan, which allowed us to showcase both Malagassi’s premium essential oils and Amikole’s innovative hair care line. As the main supplier of essential oils for Amikole, this collaboration was the perfect opportunity to demonstrate the value of our oils in a real-world application, especially in products like hair care.
It was a fantastic experience to highlight both our oils and the impactful work we’re doing with Amikole, showcasing how our natural ingredients can be seamlessly integrated into high-quality products.
The Market’s Enthusiasm and Key Takeaways
One of the most exciting takeaways from COSME Week was the enthusiasm the Japanese market showed toward Malagassi and our essential oils. Our booth was buzzing with activity, and we had non-stop visitors expressing genuine interest in our products and the potential for essential oils in their cosmetics and wellness products.
What was especially interesting was learning how relatively new essential oils are to the Japanese market. We were pleasantly surprised to find that many in the audience were not yet familiar with the true benefits of essential oils. However, there was a clear appetite for natural alternatives to synthetic fragrances, particularly for their health benefits. Many companies were eager to explore how Malagassi’s oils could replace synthetic fragrances in their products, aligning with the growing global trend toward cleaner, more sustainable ingredients.
A Promising Future in Japan
Our participation in the trade show also allowed us to make key connections with several companies interested in incorporating Malagassi essential oils into their products. We are currently in discussions with a few promising leads, and we are optimistic that these initial conversations will evolve into long-term partnerships.
The reception from the market confirms that Malagassi is well-positioned to become a trusted source of premium essential oils in Japan. With essential oils still relatively new in this market, we are excited about the opportunity to educate and provide high-quality products that align with the evolving preferences of Japanese consumers.
A Massive Success
We can confidently say that COSME Week 2025 Tokyo was a massive success for Malagassi. Over the course of the event, we had the pleasure of meeting over 100 visitors, handing out hundreds of samples, business cards, and flyers, and engaging in meaningful conversations that we believe will lead to new opportunities. The event not only helped put Malagassi on the map in Japan but also reaffirmed the growing demand for natural and effective ingredients in the Japanese beauty market.
Thank You to All Our Visitors
We want to extend a huge thank you to everyone who stopped by our booth at COSME Week 2025 Tokyo. Your interest in Malagassi and our oils made this experience truly rewarding, and we are excited about the opportunities that lie ahead. We look forward to continuing these conversations and growing alongside the Japanese market.
To our Japanese visitors:
ご来場いただき、誠にありがとうございました！ (Thank you very much for visiting us!)
We can’t wait to see where this journey takes us as we continue to expand in Japan and beyond. Stay tuned for more updates as we move forward with exciting developments in the Japanese market.
A Successful Debut at COSME Week 2025 Tokyo: Malagassi’s Journey into Japan’s Essential Oil Market
At Malagassi, we’ve always believed in the power of community, natural ingredients, and global partnerships. This January, we had the privilege of participating in COSME Week 2025 Tokyo, a major trade show held in Tokyo that brings together cosmetic brands and suppliers to showcase their products and build meaningful relationships. For us, this event marked an important milestone in our journey as we continue to expand our presence in the Japanese market—a market that’s becoming increasingly open to the benefits of natural essential oils.
Our Booth and Partnership with Amikole
This year, we shared a booth with our trusted partner, Amikole Japan, which allowed us to showcase both Malagassi’s premium essential oils and Amikole’s innovative hair care line. As the main supplier of essential oils for Amikole, this collaboration was the perfect opportunity to demonstrate the value of our oils in a real-world application, especially in products like hair care.
It was a fantastic experience to highlight both our oils and the impactful work we’re doing with Amikole, showcasing how our natural ingredients can be seamlessly integrated into high-quality products.
The Market’s Enthusiasm and Key Takeaways
One of the most exciting takeaways from COSME Week was the enthusiasm the Japanese market showed toward Malagassi and our essential oils. Our booth was buzzing with activity, and we had non-stop visitors expressing genuine interest in our products and the potential for essential oils in their cosmetics and wellness products.
What was especially interesting was learning how relatively new essential oils are to the Japanese market. We were pleasantly surprised to find that many in the audience were not yet familiar with the true benefits of essential oils. However, there was a clear appetite for natural alternatives to synthetic fragrances, particularly for their health benefits. Many companies were eager to explore how Malagassi’s oils could replace synthetic fragrances in their products, aligning with the growing global trend toward cleaner, more sustainable ingredients.
A Promising Future in Japan
Our participation in the trade show also allowed us to make key connections with several companies interested in incorporating Malagassi essential oils into their products. We are currently in discussions with a few promising leads, and we are optimistic that these initial conversations will evolve into long-term partnerships.
The reception from the market confirms that Malagassi is well-positioned to become a trusted source of premium essential oils in Japan. With essential oils still relatively new in this market, we are excited about the opportunity to educate and provide high-quality products that align with the evolving preferences of Japanese consumers.
A Massive Success
We can confidently say that COSME Week 2025 Tokyo was a massive success for Malagassi. Over the course of the event, we had the pleasure of meeting over 100 visitors, handing out hundreds of samples, business cards, and flyers, and engaging in meaningful conversations that we believe will lead to new opportunities. The event not only helped put Malagassi on the map in Japan but also reaffirmed the growing demand for natural and effective ingredients in the Japanese beauty market.
Thank You to All Our Visitors
We want to extend a huge thank you to everyone who stopped by our booth at COSME Week 2025 Tokyo. Your interest in Malagassi and our oils made this experience truly rewarding, and we are excited about the opportunities that lie ahead. We look forward to continuing these conversations and growing alongside the Japanese market.
To our Japanese visitors:
ご来場いただき、誠にありがとうございました！ (Thank you very much for visiting us!)
We can’t wait to see where this journey takes us as we continue to expand in Japan and beyond. Stay tuned for more updates as we move forward with exciting developments in the Japanese market.